Article Writing Tips – The First Paragraph

As anyone in the business will tell you – when it comes to the internet, content is definitely king. And the meat on the bones of this content? The written word, of course! But you can’t just through a few words together and hope that you come up with something credible that your readers will enjoy and hopefully relate to. There has to be some structure, some cohesion. Once the research has been conducted and the time has come to put things down in ink (or pixels, as the case may be!), you have to start somewhere, and this start is the first paragraph.

The first paragraph is most definitely king when it comes to your readers; it will either make or break the piece as a whole. A badly structured first paragraph will have your readers flicking the page or escaping your website in record time.

To start with (and this is extremely important), the first paragraph of any article has to very clearly state what the article is trying to convey. When it comes to articles for the online world, more often than not this will take the form of summarising what the problem at hand is, and then explaining how the article is going to describe or help with how to deal with this particular problem.

If you manage to convey this as clearly and concisely as possible in your first paragraph, then you are well on your way to completing an engaging piece of copy.

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